Marketing News

Miniso Debuts Perfume Series in New York City

Influencers helped promote the event.

Miniso’s new fragrance is the Lucky 7 perfume series, which premiered recently at 11 stores in the US, including the lifestyle company’s newly revamped store on 150 Broadway in New York City. In collaboration with seven master perfumers—including Maurice Roucel and Suzy Le Helley—this exclusive collection is a tribute to the “inherent luck that resides in each of us,” said the company. Influencers were on site to kick off the launch. The Lucky 7 series...

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